We're Sport X Canada — and our story starts the same way as many of yours.
We founded this company in Abbotsford as parents of kids in elite-level sports — gymnastics, hockey, baseball, track and field. We lived the late-night practices, the sky-high costs, and the endless fundraisers just to keep our kids in the game. And we watched schools, teams, and community groups all around us fighting the same battle — doing more with less, always bridging the gap themselves.
We knew there had to be a better way. So we built one.
Every purchase made through your organization's Sport X store generates a 25–40% donation that your organization can put toward anything we carry — uniforms, jerseys, spirit wear, hats, bags, promo items, staff gear, grad hoodies, event t-shirts. The donation grows with every order your community places, never expires, and waits patiently for whatever your organization needs next. No minimums. No inventory to carry. No paper forms or cash collection. A professional online store, quietly working in the background, turning every hoodie and t-shirt into real dollars for the people and programs who need them.
"Every hoodie your community buys funds your next order — and the one after that. The donation grows, it never expires, and it's always waiting for whatever your organization needs next."
How It Works
Three simple steps. No setup fees, no inventory, no paperwork.
Step 1 — We Build Your Store
We create a dedicated online store for your school, team, or charity on sportxcanada.com — branded with your logo, your colours, and apparel your community will actually want to wear. You tell us what to offer; we design, build, and launch it. Setup takes about two weeks, and it doesn't cost you a dollar.
Step 2 — Your Community Shops
Parents, students, staff, players, supporters — they order directly from your store, on their own time, from their phones or computers. We print every order, ship it straight to the buyer, and handle all the customer service. No size collection. No cash envelopes. No one chasing down parents for a cheque.
Step 3 — Your Organization Receives a Donation
For every purchase, 25–40% of the sale goes back to your organization as a donation you can spend on anything Sport X carries. Grad hoodies, team jerseys, staff polos, tournament t-shirts, volunteer gear, promo products — whatever your organization needs, now or years from now. The donation never expires. We handle the math, send you a clear report, and make sure you always know exactly how much your community has raised.
See an Example School Store
Curious what your school's spirit wear store could look like? We've built an example for a fictional middle school — Highlander Park Middle School Falcons — to show you exactly what your families would see.
Built For the Community We Grew Up In
Every school, every team, every cause has a different story — but the same need. Here's what Sport X looks like for each of them.
For Schools & PACs
Running a school fundraiser is a full-time job that nobody's paid to do. Between managing the PAC, coordinating with the athletic department, keeping the principal in the loop, and trying to remember who hasn't sent their cheque in yet — the last thing you need is another program that adds more work.
Sport X is the opposite of more work.
We build a single store for your school that serves everyone who needs gear: parents buying spirit wear, athletic directors outfitting teams, teachers picking up staff polos, grads ordering hoodies, volunteers in event t-shirts. One store. Your school's logo. Your school's colours. Always open, always earning.
What schools use their donation for:
- Grad hoodies and year-end apparel for graduating classes
- New team uniforms for sports programs
- Staff polos and teacher gear
- Event-day t-shirts for sports days, concerts, and school events
- PAC volunteer apparel
- Any Sport X product — the donation never expires, so you can let it grow for a big order down the road
No paper forms. No cash envelopes. No PAC volunteer giving up their Saturday to sort t-shirts in a school gym. Just a store that runs quietly in the background, turning your community's spirit into real dollars for the programs that matter most.
For Sports Teams
Every coach knows the moment: the team's at a tournament, the parents are in the stands, and half the kids are in mismatched gear because somebody forgot to order in time. You want your team to look like a team — not a collection of kids who happened to show up together.
Sport X fixes that.
We build a store for your team with the jerseys, warm-ups, hats, and hoodies your players and their families will actually want. Parents order what their kid needs, when they need it. No group orders to coordinate. No cheques passed through gym bags. No "sorry, I thought you were going to handle it."
What teams use their donation for:
- Matching tournament apparel for the whole roster
- Warm-up jackets, training tees, and practice gear
- Coaching staff gear
- Team hats, toques, and spirit wear for siblings and parents in the stands
- End-of-season awards, tournament patches, and commemorative apparel
- Any Sport X product — the donation never expires, so it grows with every purchase your team makes
Your team shows up looking like a team. Your families get professional-quality gear. And every purchase puts real dollars back into your program — for jerseys, tournaments, or whatever your team needs next season.
For Charities & Non-Profits
You already work hard enough raising money. The last thing you need is another fundraising program that asks your supporters for more.
Sport X doesn't ask for more — it gives more.
We build a store branded with your charity's logo and mission, filled with apparel your supporters, volunteers, and event attendees actually want to wear. When they order, they're not "donating extra" — they're just buying a hoodie or a t-shirt they were going to buy anyway. But a 25–40% donation goes back to your cause automatically, without them being asked.
What charities use their donation for:
- Event-day volunteer apparel for galas, walks, runs, and fundraisers
- Branded merchandise for sale at your events
- Staff and board member gear
- Donor-gift apparel for year-end campaigns
- Custom event t-shirts for fundraising occasions
- Any Sport X product — the donation never expires, so it's always waiting when you need it
It's the same kind of community support you've always asked for — just easier to give, and multiplied every time your supporters pick up a piece of gear.
For Local Businesses
Your staff gear, your promo apparel, your event shirts — every order your business places with Sport X generates a 25–40% donation to a school, team, or charity in the community we serve together.
You don't have to pick a recipient or administer anything. Sport X makes the donation on your business's behalf, directing it to the organizations already running stores with us — the ones where your support lands exactly where it's needed most.
It costs you nothing extra. Your order price stays the same. The only thing that changes is where the money goes next.
What local businesses use Sport X for:
- Branded staff uniforms and workwear
- Corporate events, trade shows, and team-building apparel
- Promotional products for customers and clients
- Hi-vis workwear, polos, and hoodies for service teams
- Recognition gear, anniversary apparel, and staff gifts
- Any Sport X product — every order generates a donation to a community organization you care about
The same order you'd place with any other apparel shop — but this one turns your business's branded gear into real dollars for a school, team, or charity.
Why Sport X
You have choices when it comes to custom apparel. Here's why schools, teams, charities, and businesses across BC choose Sport X.
1. The Biggest Giveback in the Business
Most custom apparel programs offer 10% back. A lot of suppliers offer nothing at all — and quietly keep the margin for themselves.
Sport X gives back 25–40%. Every order. Every time. No minimum order to qualify. No volume thresholds to hit before the giveback kicks in. The first hoodie your community buys earns your organization a donation. So does the five-hundredth.
2. Built on Purpose, Not on Transactions
We didn't start Sport X to be another print shop. We started it because we watched schools, teams, and community groups fighting the same battle our own kids' programs were fighting — doing more with less, year after year. Every order you place doesn't just get you great gear. It funds the organizations that need it most.
That's not a marketing program bolted onto a business. It's the reason the business exists.
3. Real People, Real Answers
When your grad ceremony is three weeks away and something goes sideways with your order, you want to reach a human. Not a form, not a ticket number, not a chatbot.
At Sport X, you know your contact by name. We know your organization's logo, your colours, and what you ordered last time. We pick up the phone, reply to emails promptly, and treat every order like it matters — because it does. We stay small enough on purpose, so nothing important gets lost in a queue.
4. One Team, Every Decorating Method
Hoodies need screen printing. Polos need embroidery. Tournament shirts need DTF. Jerseys need sublimation. Most organizations end up juggling two or three different suppliers because no one shop handles it all well.
Sport X does. We run DTF in-house, and we manage embroidery, screen printing, and sublimation. You get one point of contact, one coordinated timeline, and one team making sure every part of your order gets made right — no matter the method.
5. Built to Grow — Not to Expire
Some programs rush you: "Use your credit within 90 days or lose it." Others cap your earnings at a certain dollar amount per year. A few make you jump through hoops every time you want to use what you've earned.
Sport X doesn't do any of that. Your donation never expires. It grows quietly in the background as your community orders, and it's waiting whenever your organization needs it — whether that's next month, next season, or three years from now.
Our First Partners
Sport X was founded to serve schools, charities, sports teams, and the community groups that keep them running. Over the past few years, we've built our custom apparel business while quietly preparing the foundation to do exactly that — starting with a handful of schools and charitable organizations who believed in the vision early.
These are just the beginning. Our community store program is new, and we're actively building stores for schools, teams, and charities across British Columbia. If your organization wants to be part of the next chapter, we'd love to hear from you.
Ready to Get Started?
Whether you're a PAC chair, a coach, a principal, a charity director, or a business owner — we'd love to hear from you. We'll walk you through what a Sport X store or partnership could look like for your organization, answer any questions, and figure out the best next step together. No pressure, no commitment.
Start the conversation. wecare@sportxcanada.com
1-604-309-5988
Frequently Asked Questions
How much does it cost to launch a Sport X store for our organization?
Nothing. There's no setup fee, no monthly fee, and no minimum commitment. We build your store, design your product mix, and launch it at no cost to your organization.
How long does it take to get our store up and running?
About two weeks from our first conversation to launch day. That includes collecting your logo and colours, building your dedicated store page, creating branded product mockups, and walking you through how it all works before we go live.
What's the minimum order — do we need to commit to a certain volume?
There's no minimum. A single parent can order a single hoodie, and your organization still receives a donation on that purchase. Every order counts toward your donation total, no matter the size.
How does the 25–40% donation actually work? When do we see it?
For every purchase made through your store, a donation is set aside for your organization. The exact percentage depends on the product and the order — different items have different margins, so we work with you at setup to walk through the donation percentages for your specific product mix. For example, a $13 embellished t-shirt generates a $4 donation — that kind of detail gets discussed and documented when we set up your store, so there are no surprises.
What can we spend the donation on?
Anything Sport X carries. Grad hoodies, team jerseys, staff polos, tournament t-shirts, volunteer apparel, promotional products, bags, headwear — if we sell it, your donation can be applied to it.
Does the donation expire?
Never. Your donation grows quietly in the background as your community orders, and it waits patiently until your organization needs it — whether that's next month, next season, or three years from now.
What products can we offer in our store?
During setup, we'll help you choose the products that make the most sense for your organization — hoodies, t-shirts, hats, bags, and more. You can always add or remove items as your needs change, including seasonal custom products like grad-year hoodies or tournament-specific team gear. Everything is branded with your logo and colours, so parents, supporters, and staff know it's the real deal.
What sizes do you offer?
Infants to 5XL. Whether it's a youth tee for a child in elementary school or an extended-size hoodie for a staff member, we've got your whole community covered.
Do you ship across Canada?
Yes. We work with trusted carriers to ship anywhere in Canada. Shipping options and costs are discussed with you during setup, so your community knows exactly what to expect when they order.
Who handles customer service for the orders?
We do. Sport X handles every step from order to delivery — including any questions, sizing issues, or concerns. Your PAC, coach, or board member never has to sort out a size exchange or chase a missing shipment. We take care of it all.
Can parents, supporters, and staff return items if there's a problem?
Yes. If something arrives wrong, damaged, or sized incorrectly, we'll make it right. Full details are in our Terms and Conditions and Shipping and Returns pages.
How will we know how much our community has raised?
The person who manages your store receives a regular donation report — so you always know what's been raised and what's available to spend. We discuss the reporting schedule and details when we set up your store.
How do local businesses fit into this program?
When a local business places an order with Sport X, Sport X makes a donation to a school, team, or charity on their behalf. The business doesn't choose the recipient — we direct the donation where it's needed most, often to an organization already running a Sport X store. Businesses love knowing their order is doing something good for the community, and every business purchase quietly strengthens the schools, teams, and charities we serve.